Brand

The mark, the coin and how to use them.

The mark is a T-account read as a face: the brow is the account's top rule, the nose divides debit from credit, and the two eyes are the two sides of an entry. Use the mark or the wordmark, never both together. The name is always lowercase: ownpurse.

Wordmark

Wordmark

Ink letters with the coin-o. On light grounds.

Download SVG
Wordmark, one colour

Wordmark, one colour

For one-ink printing, or where another coin is in view.

Download SVG
Wordmark, reversed

Wordmark, reversed

Paper letters with the night coin. On dark grounds.

Download SVG
Mark

Mark

The T-account face. App icon, favicon, avatars.

Download SVG
Mark, one colour

Mark, one colour

One ink.

Download SVG
Mark, reversed

Mark, reversed

On dark grounds.

Download SVG
App icon

App icon

The reversed mark on an ink tile.

Download SVG

Colour

Coin#D4402BThe brand’s one colour.
Ink#23231FText and the mark.
Paper#F5F3EEThe ground.
Gilt#B8862AMoney, and held entries.
Verdigris#2A6F5EAgreed and balanced.
Lapis#2C5FA8Notes, links, selection.

Type: Bricolage Grotesque for words, DM Mono for figures and code. Clear space around the mark: one eye's diameter. Minimum size: 16px tall.